BRAND + MARKETING COLLATERAL

For my commercial printing class, I was tasked with creating a brand identity. I chose a cocktail lounge to by researching other similar establishments, creating a brand story and sensory experience, building out a consumer target market, and sticking to brand standards. { We had to design a paperboard package, as well as a 3-color label, 4-color stickers, and a specialty item based on our randomly selected topic. The first item I designed was the bar soap box, off of which I based the rest of my ideas. I came up with a luxury bath company line with a name, logo, and image to match. I was limited to Pantone 143C and Pantone 286C as my brand colors. I had free rein with my typography choices and graphic elements. I wanted dainty florals with retro type to have a luxury, yet homespun feel. }