BATH COMPANY BRAND + PRODUCTS
For my package and speciality printing class, I was tasked with creating a soap product line and brand identity for my products. I was limited to Pantone 143C and Pantone 286C as my brand colors, but we were given free rein with typography choices and graphic elements. To me, the combination of these colors, a warm yellow and a deep blue, evokes a sense of nostalgia, sophistication, and cleanliness. To build out the brand, I started by researching competitors and determining my target market. I wanted to incorporate dainty florals with vintage type to have the desired effect of a sophisticated, but approachable brand. Our final products included a paperboard package, as well as a 3-color label, 4-color stickers, and a specialty item based on our randomly selected topic. I came up with a bath company line with a name, logo, and image to create a luxury, yet home-y feel.
We created layouts to be printed on chosen paperboard. This was my final box without die-lines to be printed. It included all of the required information for a soap box according to the FDA and since my brand is all about being natural and clean, I included the necessary labels for recycling and cruelty-free.
I created the final product and formatted it to the die-line with the appropriate bearer bars to be printed. The label, similar to the paperboard box, had to be functional and include necessary information on what the product contains, what ingredi
The first item I designed was the bar soap box, off of which I based the rest of my ideas. The paperboard had to be functional, but also appealing to my target market. For my colors, I thought using tints alongside more bold colors would add visual interest. I selected imagery that aligned with the brand’s values and the atmosphere I wanted to create, which included vintage-inspired illustrations and type with minimalist compositions.
For my 3-color label, I had to incorporate not only the art considerations mentioned above, but also the required information for a functional label. I wanted to keep it similar to my paperboard box, but use relevant elements for a completely new product. I decided to model it after a label for a body scrub after we chose our die line as a group. While still using tints, I liked the use of more bold colors for the outlines draws the consumer’s eye to the background, which consists of vanilla and coffee beans to signify the scent of the body scrub.
For my specialty print, I decided to print on a glass bottle that could be used for a bath soak product. Since I was printing with inkjet, I had a wider range of colors I could utilize. I wanted the floral detailing around the label to be more colorful to suit an array of scented products, but also tie into the original brand colors. Out of all the products, I was proudest of this one because of not only the design, but also how the final product looked printed.