RESTAURANT LOGO + MENU

For one of my design classes, I was tasked with creating a brand identity for a restaurant and building a menu by researching competitors, finding a target market, and sticking to a design theme. We had to come up with the type of restaurant, its name, the logo, and all of the menu items. I chose to do an upscale American restaurant with rustic and farmhouse details. I maintained a neutral color scheme to keep a high end appearance and selected a mixture between dainty, elegant and rustic, bold typefaces to build the perception of the brand. I modeled the menu off of some of my favorite restaurants and included different styles to incorporate from each of their menus .