PHOENIX CHALLENGE: MAKE AND TAKE BOX
In Phoenix Challenge, I worked in a team of students with a client to help rebrand their local business and solve problems with their gift wrapping and packaging of their products. They wanted an aesthetically pleasing and functional box to carry a variety of products they sold in store.
Our team designed a box with a structurally sound base to work with all of the product offerings and to represent what would be in the box. It was printed on kraft paperboard and is currently used in store.
Based on the logo from original sketches from the owner, I created a unique and playful pattern to represent the brand. The pattern could then be applied to the box or used for other things that the owner may want to produce or use in the future.